Create Expert Status For Next Level Success In Your Career

By Annie Jennings

To create expert status for yourself in your field you can get booked in the media as an expert. This creates a competitive edge for you that is tough for your competitors to match. Here are some tips to get you going. First of all, make a list of everything you can talk about that is important to your industry. Next, expand your list to include real word scenarios likely to exist for your target market. So here's an example, if you are a career expert expand your abilities to comment by looking at the subtopics that affect careers such as "how to get a job when everyone else is losing theirs" or "how to stand out in a pile of resumes. Create expansion points or talking points for each of these sub-categories and you are on your way.

Your professional and expert BIO is the first thing you need to create. Pack it with evidence that you are an expert in the field such as your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or media placements you have received. Your bio should support your area of expertise and leave out the personal information that does not matter to the media such as hobbies or how many kids you have although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located. Create a list of the shows you want to on, or the media you want to get into and build a list of contacts at the media outlets. You will introduce yourself to your media contacts and then once a story hits the news where you are qualified to provide talking points you can connect with your contacts. They already know you and it will be more likely they will choose you for the opportunity.

You contacts that you make in advance will help you when there is an issue or development in your area of expertise. Let's say you are a Workplace Expert or Career Expert and there is an unemployment report that comes out indicating even more workers have been laid off. Enter YOU, the career expert, who can give pointers on how these workers can prepare for their future when hiring begins again down the road. Make sure your media contacts have your contact info so they can connect with you quickly. Stay well informed, well read so you have the history of knowledge to back up your commentary. Send your points on the issue or news event at hand to the media and you 'll be in good shape to be chosen as the expert or analyst they call for commentary.

Keep your eye on the news. Anytime there is breaking news that you can comment on as the expert contact your media database immediately and stand by for their call. If you are immediately available for an interview or be willing to drop everything and head to a local TV affiliate for a segment, let them know this and include your closest major city. Watch your target shows and subscribe to your target print media to learn the types of experts they have on the show or use in the article. You should also familiarize yourself with the interviewer's style or the journalist's work in your area. You always want to be pitching "next level" ideas, not something they just covered.

Media training is your key to success. Invest in a few good sessions that teach you how to be a top notch media analyst. Everyone has some trouble spots they need to address and media training gives you the chance to make these changes in advance of your TV spot or radio appearance. Some people speak real slowly with a lot of "ummmm's" throughout their commentary. This style of speech is not appropriate for the news or an interview on the radio or with a journalist as it does not compel anyone to listen and most people watching or listening will get distracted. Plus, speaking without command of your knowledge pegs you as an amateur and the media will have no choice but to move on. - 31963

About the Author:

Discover additional tips about creating expert status by Discoverting TV publicity. Experience the incredible success to your career by Discoverting publicity on tv and other media such as radio, newspapers and internet news sites. Plenty of resources available to help you go to all new levels of success.

At Last - Real Strategies For Changing Your Company's Culture

By Vinnie Garufi

It can be a challenge to modify the customs of a whole organization, particularly if the staff is large and spread over several locations. It is always helpful to review the strategies that other teams have found successful in the past. For example, consider the story of Adventist Midwest Health.

Adventist needed to start with straightforward, concrete steps that all 5,000 employees, spread over multiple facilities including hospitals, outpatient and support locations, could talk about and achieve.

A major goal was to correct patient's and patient's family's opinion regarding the quality of care they were receiving. The organization had always been dedicated to providing great medical care, but it often happened that the staff's focus on the task at hand caused the impression they were in a hurry and non-communicative to those they encountered during the day. While this was not correct, patients often expressed concern over the health care quality they were receiving as a result.

Adventist took on the challenge of becoming a more responsive organization that was committed to responsive communication with all parties, as it knew this was imperative to gaining the trust of patients and their families. It is common in many organizations to attempt to change the employee's behavior with a vague directive such as "be nice to people", but Adventist knew it was important to define manageable actions that would help them to reach that goal.

Consultants from the Studer Group helped the leaders of Adventist to implement the 10/5 Rule. Staff were trained to look any patient, staff member or vendor in the eye who was within ten feet, and to say "hi" to them if they were within five feet.

What resulted was that the entire staff had a model to strive for with a specific name. The employees would check each other on whether or not they were following the rule and kept each other accountable. Most agreed they didn't like to be corrected by a co-worker for failing to greet someone in passing, but acknowledged that the process resulted in a friendlier environment for staff and patients alike.

Since it was implemented, the 10/5 Rule has become a way of life at Adventist. It only took a month of using the rule before patients started commenting on the positive changes and employees began enjoying their work day more.

Lessons Learned

Adventist's experience with the 10/5 rule brings up several points regarding change and influence.

1. Make change concrete.

The authors of the book, Influencer found that in successful change efforts, leaders identify vital behaviors. Vital behaviors are the few key actions that lead to other changes. In this example, the vital behavior was looking up and acknowledging one another. While this one action didn't change the culture, it did create a cascade of other changes.

2. Messages should be "sticky"

In their book, Made to Stick, researchers (and brothers) Chip and Dan Heath argue that an idea needs to be "sticky" enough for people to first understand it and then communicate it to others in order for it to spread. Adventist's 10/5 rule was sticky - it was simple, concrete, catchy, and memorable enough to spread.

3. Make it a priority for all members of the organization to share accountability.

The final lesson learned is that shared accountability is a crucial factor to the positive outcome of the initiative. Adventist leadership encouraged employees and staff throughout the Adventist organization to hold each other accountable with respect to the use of the 10/5 rule. This involved the entire staff in the success of the campaign.

Organizational culture is difficult to define because it is so abstract. However, the lessons learned from Adventist is that, rather than trying to force a certain culture on an organization, it is better to focus on changing specific key behaviors, which, when changed, will ultimately lead to a successful change in the overall culture. - 31963

About the Author:

Vinnie Garufi is the Director of Organization and Leadership Development for Adventist Midwest Health. Wendy Mack is a consultant, speaker, and author who specializes in leadership and change management. For more articles and resources on mobilizing energy for change, visit WendyMack.com.

Hypnotic Mind Control--Language Patterns Declined

By David Drake

Is it true that you can get the things you want through the art of hypnotic language?

Ericksonian Hypnosis failed in the pick up artist community. Women don't use hypnotic language to seduce men. Politicians don't use hypnotic language. Politicians actually say less than is necessary because they like to use the power of scarcity. How long will it take persuasion circles to get it completely through their minds that hypnotic language patterns are a total JOKE?

People are using their appearances, the images they create and portray in public environments, and they are using social strategy to persuade people and get the things they want. Not one person successful is using hypnotic language! Actors are using language patterns, and neither are world leaders using Ericksonian hypnosis to obtain wealth and power. Most successful and powerful people don't even care about hypnotic language.

Men tried to use Ericksonian hypnosis to seduce women when the male seduction community was born. Needless to say, they became a downright laughing stock. For this reason the male seduction community has changed over the years and moved away from hypnotic language in order to move towards the science of social strategy. Men soon discovered the power of using their behavior to seduce women as opposed to trying to use hypnotic language.

Ericksonian Hypnosis have been scientifically proven to not be able to control people's minds outside of clinical settings. They are not the preferred tools for persuasion according to underground hypnosis groups either. Time and time again, hypnotic language patterns are being shoved back into the clinical settings that they were originally taken from.

Disguised Hypnosis, according to the underground, uses social strategy to overcome and dominate the thoughts of others. The social sciences consist of the professions that know human behavior and who know the theories that govern human behavior. This is why persuasion experts started to combine the behavior theory of social science into their influential strategies to create influential forces that are nearly impossible to reckon with. - 31963

About the Author:

Powerful mind control hypnosis is what Covert Disguised Hypnosis is infamous for. The hypnotic mind controlrevealed in this program is so real and easy to use Covert Disguised Hypnosis should be outlawed. Now you simply can't be stopped.

(Free Report) Mobile Marketing Leadership

By David James

If you haven't had the chance to sign up for Howie Schwartz's free report on Mobile Marketing Leadership, be sure to sign up before it's too late. Mobile Marketing Leadership is the biggest and best online course that Howie has ever released and you will soon find out why.

Mobile Marketing is one of the biggest subjects in the online marketing circuit. As a matter of fact, it's tough to find advice and tips on this subject because lots of people still don't know what they're doing when it comes to this subject.

Mobile Marketing is an untapped market that companies and other people are still testing the waters in. There is no surprise if I told you that millions of people now have access to the internet from smart phones. Because these phones are so convenient and easy to use , people have access to the entire world wide web within the palm of their hands. Because of this, people are constantly searching for answers to their questions.

So what if someone had access to manipulating mobile searches, don't you think that this would benefit you and your clients? Not only could you increase sales for yourself and build a bigger clientele list, but you could also manipulate these searches for potential clients too.

If you had knowledge like this, you can be ahead of 99% of your competition. If you had knowledge and access to these SEO techniques, it would be easy to get clients that would be happy to pay you thousands of dollars for cutting edge techniques like these for their own businesses. Because these techniques are new and fresh, you could easily have a long line of clients that would be willing to pay you thousands of dollars every month. Now imagine if you took on more than one client and had the entire process outsourced?

Find out more about Mobile Marketing Leadership by checking out the links below. - 31963

About the Author:

Get Your Free Report on Mobile Marketing Leadership, & visit David James's blogs on Howie Schwartz.

Mobile Marketing Leadership (Has Been Exposed)

By David James

There has been a lot of buzz around the newest online course Mobile Marketing Leadership. If you search the world wide web, you'll see that people are talking about it everywhere. Howie Schwartz is introducing MML to the public soon. At the moment, you can sign up and receive Howie's free report on Mobile Marketing Leadership and what it can do for your online marketing.

If you know who Howie Schwartz is, you know that he's created some of the best online courses around. If you've done some research, you might have heard of Howie's IM Leadership course. What this course teaches is how to dominate Google for their local searches. Once you learn how to manipulate that, you'll then learn how to find clients that will pay you top dollar for these type of services. This course was actually the first of its kind and was a huge success for Howie Schwartz and his students.

Everybody knows that Mobile Marketing is the biggest talk on how to promote your business. This happens to be the only untapped market on the world wide web. The best part of it is more and more people are buying smart phones everyday. Because of this, there are more people finding answers to their questions by surfing the internet on their phones. This has made access to information easier, which means more people are searching for answers to their questions in their local markets.

Let's imagine that you had the knowledge to manipulate mobile searches for local markets. How would you manipulate this? MML is the key that you need in order to dominate local searches for your business and your clients business. MML will also show you how to find clients that will pay you every month for a cutting edge service as cool as this one.

When it comes to online marketing, there isn't a guarantee on whether or not you'll make money, but with something like MML, there is a chance that you could bring $10,000 a month to your bank account.

Find out more about Mobile Marketing Leadership - 31963

About the Author:

Get Your Free Report on Mobile Marketing Leadership. Find out if Mobile Marketing Leadership is the course for you.

Corporate Communication Strategy To Create National Expert Status For Your Business

By Annie Jennings

Publicity and promotion can help your business and add to your corporate communication strategy tremendously and not cost a lot of money as well. Using the media to brand and create national expert status for the principles of the business and the business itself creates lots of buzz. The ideal media outlets to access are radio shows, TV shows, magazine and newspapers that showcase you and your business expertise. In addition to appearing in the media and using publicity and promotion to market your business, be sure to go the extra mile for your clients as well.

No client wants to throw their money away on what might happen if they buy your product or service, they want clear deliverables that they can use to further their income, growth and ability to serve their clients.

Clients and prospective clients love doing business with businesses making headlines for all the right reasons. Be seen as a thought leader in your field and position your business as the go to business for the highest expertise available. Use publicity to be seen and heard as the expert in your field and to create national expert status and tons of credibility. Be in the action, be a player and announce to your market through your actions that you are the business on the move. Clients like to sign up with successful companies. Make sure your clients see you out in the media showcasing your knowledge.

Make a difference in the lives of your clients. Teach them what they need to know to excel using your products and services. This way, your business becomes an investment for them in that they expect to earn a return on their purchase with your company. Also, by actively engaging in your client's success, you fuel your creativity to build new products and services that truly meet the needs of your marketplace and avoid the products and services that lead to nowhere.

Always stay innovative so you can move forward as your clients grow. Always stay inspired to create the next level in the development of products and services that can help your client. If it is your priority to make your clients success you will naturally create the newest and most forward moving products or services in your market place. Help your client be successful and surely, your business will be too! - 31963

About the Author:

Find more tips for Business Strategy to enjoy all new levels of success for your business at Annie Jennings PR. Find out how to enjoy outstanding Corporate Communication success for your business with next level ideas including promotion. Don't miss your chance to be the best!

Effective Ads: Corporate Communications Using Publicity Marketing And Promotion

By Annie Jennings

When you are looking for great ways to promote a company, you should always take every advertising form into consideration. There are a wide variety of advertising techniques that any company can utilize, but the effectiveness of most advertising strategies often differ tremendously. If you want to use an advertising technique that will surely increase the amount of buzz that exists around your company and products, you should certainly consider using corporate communications using publicity marketing and promotion strategies.

When you are creating this type of marketing campaign, it is likely that you will discover the fact that there are many different ways you can implement this type of advertising. One strategy that is commonly use by companies is known as a giveaway. Giveaways are commonly implemented because they are incredibly effective forms of advertising. Most customers love free gifts.

Most customers within the global economy are always on the lookout for a good deal. These customers are certainly attracted to free gifts and other types of giveaways too. When you use this type of marketing, you are placed in a great position to create a buzz around the products and services your business provides.

If you do not want to spend a great deal of time and money on your promotional offerings, you should be aware of the other marketing strategies that you can implement in order to increase the amount of awareness your company receives. Also, if you want to attract many customers, while still building a strong relationship with all of your customers, you may want to take advantage of the strategies that use a variety of small gifts, rather than one large gift, in the giveaway your company offers.

Corporate communications using publicity marketing and promotion should always be focused on building a strong relationship with customers. If you can build a relationship with your customers, you are in a great position create a loyal relationship with your customers. Within this relationship, you are in a wonderful position to promote ideas and concepts that your company is strongly associated with.

Communicating an idea or concept is often much easier to do than building a relationship with customers though. This is why many companies prefer to present a powerful message to the people they reach through their advertising, rather than worry about how they can stay connected with the customers over time.

Even though it is often considerably difficult to create a relationship with customers, you should certainly not discount the importance of this process. If you can build a relationship with customers, you will be in a great position to create a loyal relationship. When you have many loyal relationships with customers, you will be in an even better position to create a steady stream of revenue for your business. The longer you can stay in touch with the customers you are communicating with, the more likely it will be that you are creating loyal customers too. You should keep all of these factors in mind during the creation of your marketing campaign. - 31963

About the Author:

Access more information on corporate communications using promotion at Annie Jennings PR. Enjoy the outstanding benefits of using promotion along with your business and corporate communications strategy. You'll be happy with the results.

Howie Schwartz and Mobile Marketing

By David James

Howie Schwartz has really outdone himself this time. With a ton of online courses on the market today, it's hard to find a course that teaches you how to build and establish a business that will actually work.

Once you find a course that starts to make you money, it's difficult to establish a consistent stream of income. It's important to have money coming in, especially if you're depending on this money as a full time income.

Mobile Marketing Leadership is the newest course created by Howie Schwartz which actually shows people the newest and cutting edge tips on the market. With tons of people with smart phones and iphones, there are more people searching the internet on their mobile phones.

Whether they're searching for information on finding a local doctor, lawyer, or whatever, people are always searching on their phones for answers to their questions.

MML will teach people how to start their own business by finding clients who need help in having their website and business promoted through mobile searches. These techniques will help you dominate mobile searches and bring in buying customers to their sites.

The mobile market is still an untapped market and because of this, you will be ahead of the competition 99.9% of the time. Not only will you learn how to dominate mobile searches and bring in buying customers to your clients, but MML will show you how to find clients that can pay you thousands of dollars a month for these sort of services.

Now imagine after you have a couple clients under your belt, you can have this process completely outsourced too. Your job requirements would be deciding if you want to take on new clients and collecting the money. These techniques have not been taught anywhere else.

Everyone knows that mobile marketing is the newest craze, now imagine if you knew how to dominate these results. - 31963

About the Author:

Find out about Mobile Marketing Leadership. Visit David James's blog where you can find out all about Mobile Marketing Leadership.

Introducing Trust Into Your Executive Leadership Training

By Gregory Covey

I have found that the most important part of any executive leadership training program is the opportunity to bring your team together and create an environment that breeds trust. When you bring any team together into ~ learning environment, whether they are executives or not, there will be a bonding process provided the training is spread out over time. Taping into this will pay your organization back exponentially.

Taking part in a characteristic executive leadership training program the leaders must be pushed outside their comfort zone to experience new-found methods of doing business, but of further importance they must ascertain how to take advantage of one another's talents. In place of butting heads with one another the leaders should connect on a level that will develop a higher level of trust. For them to be able to accomplish this, the facilitator must push the participants to their extreme limits way beyond the leader's comfort zone. Participants are normally inclined to be more honest whenever fear is involved, and that is the challenge for the trainer.

Fear is a powerful motivator for almost everything, including bonding with individuals you would not normally think about that with. When men go into battle and face possible death, they create a bond with those around them like no other. When you have to trust your life to that person fighting beside you, you gain respect and a bond that will stay with you forever! If some type of fearful experience can be introduced into your executive leadership training program, those participants are going to bond. How you do that will depend on your executive team!

I introducing an element of fear into your executive leadership training program could come in the form of a budget* crises so tight that it may cost individuals their jobs! It could come in the form of making them face a fear they have battled with their entire life, such as, insects, swimming, heights, flying, etc. It is amazing how the person with a very tough exterior will begin to open up quickly when facing their fears!

Once this executive leadership team begins to open up you will see the difference it will make in accomplishing things that have never been able to get done in the past. That trust, that each will have with one another will break down and eliminate the barriers that have been present in the past. Without those barriers a team will be formed along with a bond that not be broken. Instead of back biting, there will be support for one another.

Trust must be a part of your executive leadership training program. Without making it a part of it, you are wasting your time. I am not advocating that you not introduce other pieces into the training; however, an executive team that trusts each other will accomplish so much more. Don't give them another one of those lame programs that come and go. Take time to build your team the right way and everything else will fall into place. - 31963

About the Author:

Learn more about Executive Leadership Training. Stop by Gregory Covey's site where you can find out all about Executive Leadership Training and what it can do for you.

How Each And Every Boss Ought To Treat One's Employees

By Ryan Leeds

If you have ever worked at an office or some other business, then you most likely know what it is like to deal with a demanding, unpleasant and very negative boss. That can make being at work quite a bad experience and make you not want to even be there.

Let's say you were in a similar situation before; you are definitely not alone. So many folks do not like their boss because of the treatment they get from them while at work.

If you're on the other side of the equation, you may have people working under you. You should know that managing employees effectively and successfully can be an extremely rewarding experience that brings you incredible results if handled right.

Let's talk about some of the strategies that can be implemented by you with regards to giving your employees the correct treatment. You will find that doing this right will work wonders.

First of all, show empathy towards your employees. Take the time to find out all about them and to learn just what is important to them.

Too many supervisors fail to make personal connections with their subordinates, and this leads to the stereotypical relationship between employees and bosses that we far too often see. Keeping it friendly doesn't mean you'll be walked on, as you can still have some firm rules in place despite this.

It is so important to give your workers lots of praise and rewards. If you worked for someone who only told you what a bad employee you were and never pointed out the good things, wouldn't you feel horrible every day and not want to do your best?

It is a fact that people thrive on praise. They are going to keep wanting it after they have gotten it once. As soon as they have earned it, be sure to let them know right away and this will make them want to continue doing things to get that praise.

Always remember that when everyone in the office is happy, success will happen at the same time you are having fun. There are not a lot of things in the world of business that can hold a candle to that. - 31963

About the Author:

In addition to management, the writer also regularly articles on garage door service and Henderson garage doors.

Speaking in Public and the Significance of Eye Contact

By Effrim Mary

Public speaking is an obligatory talent to have when you're making an attempt to climb the success ladder or maybe trying to get through a project for college. A lot of people will tell you that when you're talking in public to just picture everybody in their underwear, but that doesn't truly work. When you're addressing an audience, you would like to ensure that you are often away of certain main elements ; your body language, your pronunciations, your eye contact with the audience, and your visible assists as it can never hurt to have folk see an example of what you are talking about.

When it comes to your body language while speaking in public, there are a giant amount of habits that you do wish to avoid doing. If you're frightened, you need to make sure that the crowd you are addressing doesn't realize it. When you're in front of all those folks, you need to ensure that you do not cross your legs or twitch with your feet.

You never let your eye off the ball or you will miss a shot. Like sensible, keep your eye contact on the bystanders at all points. Instead have a discuss with your audience with your eyes.

Along with your body language, you want to always ensure that you pronounce your words correctly. The standard issue with being twitchy is you begin to stutter and are not able to say your words in the proper way. While standing in front of an audience, you want to make sure that your eye contact is level with there.

Nerves that's a word than conjures fear and fear each time folks get on up and talk in public. Pros call it adrenaline and you need that to do a very good job. If you don't have nerves or adrenaline, you might as wel not trouble because you aren't worried. Sop welcome nerves, call them adrenaline and make them work for you.

While standing in front of an audience, you want to ensure that your eye contact is level with there. You do not need to gaze at them, but glance round the room to let every person that's in the room know that you are chatting to them. If you simply stare at the floor the entire time, your audience may get the picture that you aren't very confident and do not have an excellent idea as to what you're talking about. If you're using index cards for your speech, you would like to make sure that you simply peek at them and you are not reading off of them. If you're just reading off index cards, you audience may become bored. When indicating portions of your visible aid, you want to make sure that you look into the onlookers while using the visual help.

Now, if you are employing a visual aid to further get your point across, you want to use as an enhancer not as the main part of the speech. When creating your visible aid, you would like to make sure that it is big enough the audience will be able to see it without much interruption in the room. Depending on the environment in which you're going to be talking, you can either use bright and big displays or the everyday official looking statistical data. Whichever you use, you need to make sure that you say what you're talking about while keeping eye contact with your audience.

What number of folks I have spoken with who haven't a clue what to do with these very handy limbs. Actually they copy people on television particularly weather girls. It forced me to feel better and comfy such a lot that as quickly as I stood up to talk, my 2 hands came together. When I got truly nervous I used to rub them together too. Somebody told me I looked like a market trader making tons of cash. - 31963

About the Author:

Public speaking is very significant for many important jobs. If you ever want to do a fundraiser, public speaking is vital. You can learn about how to do a fundraiser, by visiting Effrim Mary's site about how to do a fundraiser and put your public speaking skills to use.

Coming To Terms With Leadership Development

By Bart Icles

Is it right to believe that opportunities are everywhere? My guess would be "Yes".
I would not be lying if I said that anybody can find the perfect opportunity, should they seek it. The difficult phase is determining whether a person possesses the talents needed for that "perfect" opportunity. Understanding what is asked of us is simple enough. The question is: do we have it?

Yes, it is impossible to possess every skill in the world. There is no way to be qualified for every single job available on Earth. I know that, and that is not my purpose here. However, there must be a quality that somehow every task, be it professionally or personally, seeks. There surely must be attributes that need to be found in every person who wishes to be successful. And true enough, there are a lot of them. In order to be great, you have to be wise. You also have to have common sense. It would also be great if you were humane. There are so many that enumerating them all would fill up the space, so I have decided to focus on a quality that might seem so obvious but is so hard to attain: Leadership.

There is no arguing that each attribute is as important as all the others, but it would also be safe to say that leadership could possibly be the hardest to achieve. Even upon grasping the idea of leadership, there is no guarantee to sufficient understanding of it. It is not my intention to deride other traits, but the amount of sacrifice required by leadership is definitely great. There is a saying that leaders are born, and I just might have to disagree with that.

Leaders evolve through experience. They endure different circumstances that form the way they think. They confront challenges that set in stone their virtues. For some, the idea of undergoing a leadership development course is a worthwhile investment. Prospective leaders accept the demands that come with being a leader that they consider leadership development as a requirement. Executives with years of experience even attend Executive Leadership Development Programs to further their skills.

True, potential leaders are all around the globe. Forgetting proper leadership skill development, however, is basically a sure-fire way of crushing potential. However you may want to look at it, leadership is not an overnight development. - 31963

About the Author:

CMOE has been helping companies with leadership development and team building since 1978. Through a leadership development course and other innovative business techniques CMOE has established themselves a leader in the business world. Visit www.cmoe.com for more information.

Publicity, Promotion And Marketing Tips For Surviving The Recession

By Annie Jennings

Well fellow business men and women, the recession is not over yet. Let's get in the game big time and reach the clients that are still able to purchase services. How do you reach them? Stay visible in the media. Get lots of media attention from appearing on radio shows, to getting major TV bookings to being the quoted expert in newspaper and magazines. Oh, and don't forget to get lots of big bookings on the internet media sites as they have strong rankings and this can help your search engine optimization as well.

It's more important than ever for your clients, both the ones you have and the ones you are targeting, for you to be seen and heard on the media that is significant to your marketplace. Competition is intense as the well capitalized businesses have positioned themselves to not only to preserve their current client base but to secure the new business that is available to them to ensure their survival throughout the recession. This competition (your competition) is using savvy marketing and publicity and strategically using their resources.

Invest in yourself as you are your best investment. Your media placements and publicity successes can be repurposed to your website, promotional materials, publicity initiative, your media bio and lots more. And isn't it nice to be able to name drop a famous host and famous TV show saying that you were on the show as a guest expert? Of course, and you get to enjoy the tremendous third party endorsement that follows. Yes, media placements are as good as an investment as gold is in tough times. There is a flight to quality and you can be the quality.

How do you get the kind of publicity you need to out-compete everyone else? Lots of radio appearances, lots of TV appearances, quotes in newspapers and magazines and on news sites. You get to show listeners or readers what you know. Although, be sure to stay cutting edge and understand the challenges of your marketplace so your commentary is both insightful and brilliant. Stay out there in the media and take advantage of every opportunity that comes your way.

Here's how it can work for you. Let's say you wanted to hire someone to help you invest your nest egg. Do you start looking in the yellow pages? No, you ask for referrals and you start to notice the leaders in the investment management firm. One day, you see a financial pro on your cities morning show who looks good, well dresses, good appearance on camera and everything he says seems to resonate with how you feel. Hmmmm. Should you give him a call? Of course, to land on that TV show the expert has to jump through quite a few hoops and pass the media's scrutiny. He must be good or he would not have been invited on the show. Now, the new business is his to loose. If so much is coming through the door and he can't get back to you, well then, you have to keep looking but he did get the shot at your business. - 31963

About the Author:

Discover additional strategy on how you can use the media strategy for business publicity please visit Annie Jennings PR. A good business strategy that uses TV appearances, radio appearances, expert quotes in newspapers, magazines and on the internet is essential to experiencing outstanding success in your goals.

Author And Book Marketing Tips

By Naomi Jennifer

If you write a book, chances are you want it to be successful in order that you are able to continue writing for a living. When you just start out, it may be difficult to be able to afford public relations services to promote your book. So how do you get your work known on little-to-no budget?

Many authors have had the smart idea of writing books about how to promote their books. They are serving their own needs by catering to others just like them. Some books are better than others and some may be just scams. However, you should look at what these authors are doing to get their books bought in the first place. They use new technology which can be free. Use the internet. Create fan sites. Try to link yourself up with as many search engines and online retailers as you can.

You may actually be in a better situation financially if you live in a small town instead of a big city. Someone from a small town getting a book published is big news in that area. Residents will rush out to see what their neighbor was able to create. Local media and papers will focus stories on you, which is always excellent and free advertising. In a big city, no one would care. You must use every single chance you get in order to get your name out there.

You must think about your own image when you promote yourself. Be a professional, above all else. Off-color or non-funny jokes will hurt your image, as well as if you dress like a slob. You also need to know just how much you should tell about your book. If you reveal the whole story, no one is going to bother reading it. Speak intelligently but do not alienate people with intellectual babble. You must be personable and just a tiny bit mysterious while still forcing yourself onto people's radar.

Be professional, be courteous, be humble, and make your audience wonder a little. Remember that if you are in a rural area, people will say, "I remember that person from high school!" or "That's So-and-So's child!" They will want to see what you have accomplished because there is a definite history there.

You cannot be shy when it comes to advertising. Do absolutely anything you can (without making a negative impression of yourself). Do commercials, be in local magazines, even put up fliers yourself. You must be a business person. Sign autographs at a local book store. Make deals with companies who promote you and give them a cut of books they help you sell. You goal is to climb to the next tier of celebrity and then the next, as selling your book is your livelihood. - 31963

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Discover additional important strategy on how to use book marketing principles to Discover lots of publicity. Enjoy the outstanding fun and success of a professional media campaign that focuses on promoting books. You can achieve your goals when you know the correct strategy to use.