Well fellow business men and women, the recession is not over yet. Let's get in the game big time and reach the clients that are still able to purchase services. How do you reach them? Stay visible in the media. Get lots of media attention from appearing on radio shows, to getting major TV bookings to being the quoted expert in newspaper and magazines. Oh, and don't forget to get lots of big bookings on the internet media sites as they have strong rankings and this can help your search engine optimization as well.
It's more important than ever for your clients, both the ones you have and the ones you are targeting, for you to be seen and heard on the media that is significant to your marketplace. Competition is intense as the well capitalized businesses have positioned themselves to not only to preserve their current client base but to secure the new business that is available to them to ensure their survival throughout the recession. This competition (your competition) is using savvy marketing and publicity and strategically using their resources.
Invest in yourself as you are your best investment. Your media placements and publicity successes can be repurposed to your website, promotional materials, publicity initiative, your media bio and lots more. And isn't it nice to be able to name drop a famous host and famous TV show saying that you were on the show as a guest expert? Of course, and you get to enjoy the tremendous third party endorsement that follows. Yes, media placements are as good as an investment as gold is in tough times. There is a flight to quality and you can be the quality.
How do you get the kind of publicity you need to out-compete everyone else? Lots of radio appearances, lots of TV appearances, quotes in newspapers and magazines and on news sites. You get to show listeners or readers what you know. Although, be sure to stay cutting edge and understand the challenges of your marketplace so your commentary is both insightful and brilliant. Stay out there in the media and take advantage of every opportunity that comes your way.
Here's how it can work for you. Let's say you wanted to hire someone to help you invest your nest egg. Do you start looking in the yellow pages? No, you ask for referrals and you start to notice the leaders in the investment management firm. One day, you see a financial pro on your cities morning show who looks good, well dresses, good appearance on camera and everything he says seems to resonate with how you feel. Hmmmm. Should you give him a call? Of course, to land on that TV show the expert has to jump through quite a few hoops and pass the media's scrutiny. He must be good or he would not have been invited on the show. Now, the new business is his to loose. If so much is coming through the door and he can't get back to you, well then, you have to keep looking but he did get the shot at your business. - 31963
It's more important than ever for your clients, both the ones you have and the ones you are targeting, for you to be seen and heard on the media that is significant to your marketplace. Competition is intense as the well capitalized businesses have positioned themselves to not only to preserve their current client base but to secure the new business that is available to them to ensure their survival throughout the recession. This competition (your competition) is using savvy marketing and publicity and strategically using their resources.
Invest in yourself as you are your best investment. Your media placements and publicity successes can be repurposed to your website, promotional materials, publicity initiative, your media bio and lots more. And isn't it nice to be able to name drop a famous host and famous TV show saying that you were on the show as a guest expert? Of course, and you get to enjoy the tremendous third party endorsement that follows. Yes, media placements are as good as an investment as gold is in tough times. There is a flight to quality and you can be the quality.
How do you get the kind of publicity you need to out-compete everyone else? Lots of radio appearances, lots of TV appearances, quotes in newspapers and magazines and on news sites. You get to show listeners or readers what you know. Although, be sure to stay cutting edge and understand the challenges of your marketplace so your commentary is both insightful and brilliant. Stay out there in the media and take advantage of every opportunity that comes your way.
Here's how it can work for you. Let's say you wanted to hire someone to help you invest your nest egg. Do you start looking in the yellow pages? No, you ask for referrals and you start to notice the leaders in the investment management firm. One day, you see a financial pro on your cities morning show who looks good, well dresses, good appearance on camera and everything he says seems to resonate with how you feel. Hmmmm. Should you give him a call? Of course, to land on that TV show the expert has to jump through quite a few hoops and pass the media's scrutiny. He must be good or he would not have been invited on the show. Now, the new business is his to loose. If so much is coming through the door and he can't get back to you, well then, you have to keep looking but he did get the shot at your business. - 31963
About the Author:
Discover additional strategy on how you can use the media strategy for business publicity please visit Annie Jennings PR. A good business strategy that uses TV appearances, radio appearances, expert quotes in newspapers, magazines and on the internet is essential to experiencing outstanding success in your goals.
