Want to be the one everyone wants to work with? Want to be the #1 "go to" person or expert in your topic area? No problem. Start with a good publicity and promotion strategy. Give yourself the opportunity to reach out to your target market People love to work with people they feel they know already, they love to work with businesses that treat them fairly and they love to work with people they trust. And it's easy to create a strong business that delivers these there elements of know, love and trust. But most of all, your business strategy should come from your heart.
To create a business model where everyone seems to know your name, be sure to stay visible to your market. You can write articles for your local paper, sponsor community events, buy advertising, initiate an internet marketing campaign, get your business listing online, build a website for your community. The idea is to be seen everywhere.
Treat each client fairly and with respect. You will soon earn a reputation of being a good solid business. Never underestimate the power of word of mouth both good and bad. The more your clients love you because of their great experience with you, the more people they will tell. When they are asked about working with you or buying your products they will have great things to say about you. However, the reserve is true with a bad experience. You can be sure they will tell everyone about the horrible thing that happened to them. So, take good care of your customers and be sure every aspect of your business model supports treating your customers like royalty.
Educate your clients with additional services that can help them make choices for themselves. Remember, the days of selling snake oil are over. You have to offer products or services that deliver the outcome for your client. No one likes the hard sell and it makes them not trust you. Adopt a philosophy and be consistent in your messages to your marketing. Keep your publicity, promotion and marketing strong, creative, message oriented and again, consistent.
Experience outstanding success in your business by including the principles of solid strategy along with customer appreciation. If your clients know, love and trust you, they will happily use your services and refer you to others. - 31963
To create a business model where everyone seems to know your name, be sure to stay visible to your market. You can write articles for your local paper, sponsor community events, buy advertising, initiate an internet marketing campaign, get your business listing online, build a website for your community. The idea is to be seen everywhere.
Treat each client fairly and with respect. You will soon earn a reputation of being a good solid business. Never underestimate the power of word of mouth both good and bad. The more your clients love you because of their great experience with you, the more people they will tell. When they are asked about working with you or buying your products they will have great things to say about you. However, the reserve is true with a bad experience. You can be sure they will tell everyone about the horrible thing that happened to them. So, take good care of your customers and be sure every aspect of your business model supports treating your customers like royalty.
Educate your clients with additional services that can help them make choices for themselves. Remember, the days of selling snake oil are over. You have to offer products or services that deliver the outcome for your client. No one likes the hard sell and it makes them not trust you. Adopt a philosophy and be consistent in your messages to your marketing. Keep your publicity, promotion and marketing strong, creative, message oriented and again, consistent.
Experience outstanding success in your business by including the principles of solid strategy along with customer appreciation. If your clients know, love and trust you, they will happily use your services and refer you to others. - 31963
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