Want to find out how to create a powerful publicity and book promotion strategy? You will need to know several aspect of publicity strategy that includes how to build national expert status, the elements of creating a website that works for the media, how to use testimionals that empower you and how to be a breaking news expert who can comment on the news of the day. Plus, media training is key to a successful media strategy.
Successful media outreach and publicity campaigns include several essential and basic tools of publicity strategy. The goal is to optimize your publicity and promotion strategy so you can access your target media and secure media opportunities for yourself
It is important to create an author expert media site that producers and journalists can go to in order to find out all about you. Include information about yourself, your media bio that showcases your previous media successes, your professional bio that includes your education, experience, accomplishments and credentials. Include testimonials from name brand sources so the media can get a sense of who you are through these testimonials
One of the secrets of a successful media outreach to to become a socially relevant author or expert who can comment on the news of the day. Follow the news stories that allow you to tie in your expertise and offer commentary. Blogging is a great way to learn how to comment on the news and apply your knowledge and experience to the issues
Get media training in advance so you are prepared and ready to go. The idea behind media training is to learn how to communicate effectively with the media. Media training helps you provide your commentary and information in a media savvy manner indicating that you have experience and are a professional.
Knowing the tools of the trade will help you avoid the mistakes that many authors and experts make in their publicity and book promotion efforts. Once you create and apply the publicity tools necessary you will be able to enjoy media exposure with confidence. - 31963
Successful media outreach and publicity campaigns include several essential and basic tools of publicity strategy. The goal is to optimize your publicity and promotion strategy so you can access your target media and secure media opportunities for yourself
It is important to create an author expert media site that producers and journalists can go to in order to find out all about you. Include information about yourself, your media bio that showcases your previous media successes, your professional bio that includes your education, experience, accomplishments and credentials. Include testimonials from name brand sources so the media can get a sense of who you are through these testimonials
One of the secrets of a successful media outreach to to become a socially relevant author or expert who can comment on the news of the day. Follow the news stories that allow you to tie in your expertise and offer commentary. Blogging is a great way to learn how to comment on the news and apply your knowledge and experience to the issues
Get media training in advance so you are prepared and ready to go. The idea behind media training is to learn how to communicate effectively with the media. Media training helps you provide your commentary and information in a media savvy manner indicating that you have experience and are a professional.
Knowing the tools of the trade will help you avoid the mistakes that many authors and experts make in their publicity and book promotion efforts. Once you create and apply the publicity tools necessary you will be able to enjoy media exposure with confidence. - 31963
About the Author:
Annie Jennings is a book marketing expert who specializes in booking clients in publicity. To get your no fee consultation with Annie Jennings go to book promotion now. Listen to real stories of how to use your publicity for outstanding exposure and publicity.
