The Rules Of Creating Instant Success

By Annie Jennings

Who wants to find out how to be a great success in business? It's a matter of knowing the insider secrets of creating a powerful business model built around the needs of your client. Is it a secret? Perhaps to some but the principles are well known. The All Heart business model is a solid set of buisness principles that pay off over time.

The Rules Of The Game:

Rule #1: Pay attention to your clients and not your competitors as your clients will tell you what you need to do to be successful. If you are not offering the right products, your clients will go elsewhere. So, the question is, what does the client want? Well, first thing, is to realize how your client makes money and create services that help them make money. Don't spy on your competitors. You want to creating your own products and services so you can truly understand your market place. If you are too focused on what others are doing you may miss opportunities to create top notch products of your very own. Remember to trust yourself.

Most people prefer to work with the bigger name brands for the confidence factor. They believe that the name brand will deliver better, more reliable and consistent results for them. People have a tendency to choose to work with firms that fill us with confidence. Think about the image and branding the car companies have. Each brand carries an x factor, the branding factor, that gives people a feeling of wanting to work with or buy from the company or not. People have more confidence in companies they have heard of in the media or throughout their activities.

Rule #3: Everyone loves a guaranteed deliverable. Be the firm that offers products or services that deliver what you promised your client. Everyone wants to buy the better mouse trap. You make the connection between your services and your clients' success, you'll get lots of business. The fastest way to create a non-stop flow of new clients? Guarantee your outcomes. No one pays unless they get the deliverable. WOW, sounds risky right - exactly. But also ignites a tremendous drive to creativity where you immediately see the flaws in your plan, in the services you offer.

Rule #4: Be the best in the business: Only sell products or services with clearly defined set of deliverable and guarantee the outcome or you don't take any money from the client. Think about this: What if General Motors came out with a new business philosophy that goes something like this: If you buy a car from us, we guarantee your car will last 10 years or you get your MONEY BACK. That's right, full fee returned. What do you think would happen? All of the "break down glitches" would be defined, redesigned and protected. No cars break down, everyone is happy, GM takes over the market..... all because it was unafraid to make the promise of a deliverable with a guarantee. Hey, would you buy a car with the guarantee that is anything went wrong with the car you get a brand new one? Hello? Yes, I would. Because, guess what? That car would be perfect. No flaws, no errors, just perfection in motion. - 31963

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